It is obvious that consumption habits are changing. Nowadays we give more relevance to health, sustainability, something that conditions our food choices. In this context, healthy, natural, fresh and minimally processed snacks are becoming a major trend. From vegan energy bars to kale chips, the offer is increasing to provide options to more conscious and demanding consumers. But what are the keys to this boom? Here we share with you the 5 big reasons that make healthy snacks a great option.
1. More conscious consumers
Health and wellness are increasingly a priority for consumers. In identifying star food products, we tend to look for what combines nutrition and pleasure. Demand has driven the development of new products that meet certain requirements. Low in sugar, free of artificial preservatives, rich in protein and with transparent labels are preferred. Hence the success of healthy snacks, which are not just "something quick" but support a healthy lifestyle.
2. Natural ingredients: the new quality standard
Consumers want to know what they are eating, and in this case natural ingredients are synonymous with trust. Dried fruits, nuts, seeds and superfoods such as quinoa and chia have revolutionized the market. Clean label" labels (lists of simple, additive-free ingredients) are a trend and an expectation for brands wishing to compete in this sector.
3. Innovation in healthy snacks
The boom in healthy snacks has prompted more creativity to be applied in the sector. That's why today you can find a wide variety of healthy snack options like now:
- Functional bars enriched with collagen, probiotics or adaptogens.
- Vegetable chips (beets, kale, carrots).
- Protein snacks such as roasted chickpeas or lentil chips.
- Vegan and gluten-free substitutes that guarantee food inclusion.
This innovation involves experimenting with non-traditional flours, such as chickpea, lentil, cauliflower or quinoa, an ingredient highly promoted by Qomer. This innovation also includes ecological formats that adapt to the fast pace of modern life. In this way, the formats, packaging and form of consumption make them easier and more accessible.
4. The necessary sustainability
Consumers are looking to take care of their bodies and also take care of the planet. Many brands have incorporated sustainable practices, such as the use of biodegradable packaging or fair trade ingredients.
This alternative way of looking at trade is based on commercial alliances based on dialogue, transparency and respect. Above all, the focus is on greater equity in international trade.
In addition, snacks based on vegetable proteins and food by-products (such as flour made from fruit waste) are playing a key role in the fight against food waste.
5. An ever-expanding market
The global market for healthy snacks is growing exponentially. This growth is due to health trends and the response of large companies that are joining this new market. Thanks to these processes, access to these products is more accessible and varied. The growth of the market will also ensure greater availability of these products, thanks to their demand and consolidation in the market.
The rise of healthy snacks is a clear response to the demands of a consumer society that values its health, time and the impact of its decisions on the planet. Therefore, the key to this growth are the people who increasingly demand more quality, transparency and sustainability in the food they consume.
From Qomer we provide natural ingredients that are included in many of these healthy snacks. Natural ingredients are in any case a great option to satisfy the dietary needs, and at the same time contribute to the sustainability of the planet. Do you join this trend?
If you want to know more about natural products and ingredients, do not hesitate to contact us.
Photos Qomer and Freepick
